Ms. Yuki Zhou: Beauty Knows No Compromise
When it comes to beauty, Ms. Yuki Zhou, the matriarch of Rebirth Aesthetics in Orchard Plaza, holds an uncompromising standard. Having started out as an eyebrow threading salon in 2008, Yuki has seen many new players enter the market in the past six years. With more “brow bars” competing for the slice of the market, the natural tendency was for the price of services to nosedive. In fact, some of her competitors offer eyebrow threading for as low as $40. “Cheap doesn’t mean good quality. We did not change our pricing and we do not bargain with the
customers because we feel that is unprofessional,” Yuki says.
Going against the flow, Yuki maintained her price and the high quality of Rebirth Aesthetics’ workmanship. “Excellent workmanship is tough to master,” Yuki says. Her customers love it, and word about her spread. The result of taking this no-compromise stance worked to her advantage.
Today, Beauty Revives secures its place in the market with more loyal customers. Too loyal in fact they became friends with Yuki. “There are times when a client is so happy about my services that she even bought me gifts.” That is one of Yuki’s favorite moments as an entrepreneur.
How did Yuki achieve this? What is her regimen for success? Here, she teaches young entrepreneurs her life principles and how she managed to rise to the top, one beautiful eyebrow at a time!
Yuki’s Success Formula: No Matter What Happens, No Raising An Eyebrow!
When people come to a beauty salon, they expect to be treated like royalty. After all, beauty regimens as involved as threading used to be reserved only for queens and kings. For this, Yuki has learned to apply patience in attending to the client. No matter what happens, there’s no
raising that eyebrow!
If you want to be successful in the beauty business, Yuki recommends living by three principles: Patience, responsibility and hard work. “You must be responsible to the customers. After servicing them and they paid, doesn’t mean you stop being responsible to them already. For
example, when they call up to ask for advice, we still have to be patient and talk to them nicely because they are ultimately still our customers.”
Like most hands-on entrepreneurs, Yuki works hard and puts in long hours. She is also determined to make it big. “Don’t get defeated too easily,” she advises. In the next five years, Yuki sees herself branching out to at least three more locations. “Since this outlet is in the central (Orchard) I would like to open a few in the neighbourhood such as Tampines, Ang Mo Kio and Toa Payoh.” She is inspired by her idol, beauty salon magnate Jean Yip, who owns Singapore’s business beauty salon chain. “As a lady, she is very successful and strong. I would love to be like her one day owning a chain of outlets,” Yuki says.
Advice To The Rising Entrepreneur: Beauty Does Not Rush
Nor is it achieved on impulse. In much the same way you can’t expect a great look when you impulsively shave your brow or chop off your locks, Yuki says starting a business needs patience and time. “Don’t be impulsive and have patience when starting your business. Take time to build your reputation and your business will grow. Survive the break even period and you are good.” Looking back, Yuki is so far from her situation six years ago when she was breaking even for 6 months. Still, she was patient with her situation because she knew that a good reputation is not built overnight. She also shares that beauty must come from within. We’re not referring to taking beauty vitamins; we’re referring to having a beautiful temperament. “The first thing I learned in business is that my temper should be good when facing customers. That is not easy when you also need to be meticulous. But you have to do it. Being meticulous and having patience is the key in our trade,” Yuki concludes.