The Rayden Brothers: Growing A Prolific Visual And Creative Media Biz
Studio Five Corp
Studio Five Corp is a visual and creative media company on the rise in Singapore. The business is managed by the Rayden brothers, who started the company out of their passion in media production.
In an interview, Mr. Yuzz Rayden, one of the founders, describes their business as a one-stop-shop production house that caters five major services: photo, video, print, design and web. Thus, the company name, Studio Five.
How did the Rayden brothers grow Studio Five into a dynamic and progressive multimedia business since 2009? Read their story here.
Struggling Through The Challenges Of A Start-up Biz
“The first years were the hardest part of the journey. It was the greatest challenge,” says Mr. Rayden. Studio Five Corp, now a well-established company, started from scratch. The Rayden brothers founded the business from savings earned by Mr. Rayden Yuzz during his stint as a top manager in a prestigious bank in Singapore.
“Some entrepreneurs have investors, funding and grants to finance their business. I only had my savings to rely on. The savings propelled the wheels of our business. The next problem during the starting months, was finding clients to serve. And then, when the clients came, the second hurdle was how to earn their trust. Soon, when the clients trusted us, the next big one was how to deal with the job,” he says.
Mr. Rayden says that they started the business with a great desire and a huge vision to succeed in the creative field. “We just moved forward and served with utmost dedication and excellent service,” he relates.
Studio Five Corp eventually earned the trust of various clients. To date, they have been serving clients like Keppel Singapore, Swissotel, Merchant Court, Pizza Hut, Citibank, Nokia, Subaru, Marks and Spencer, Journey Promotions, KFC Management and many more.
The Next Five Years: Venturing Overseas And Expanding Manpower
Studio Five Corp occupied two previous offices before they found the best office space for the business. “We needed a bigger area for production. One day, when my brother and I were driving around the city, we chanced upon this building. We just fell in love with it and soon moved our business here. It was a gratifying moment to finally have settled in the perfect space,” Mr. Rayden says.
Mr. Rayden is happy to see the overwhelming growth of their business in just five years. “As to the future of this creative production business, we are looking forward to our venture overseas. We already had talks with prospective partners in the Middle East (Qatar and Doha) and Malaysia, and so far our dialogues for expansion are positive. However, while I can just go in the Middle East and Malaysia to sign the contracts, it is still a team decision, not just mine. The whole team is still firming up the company’s decision to venture in other countries,” he proudly declares.
The business started with only Mr. Rayden as the sole worker doing everything from planning to production. He did the entire job at first, and then when the company started growing, they employed other workers. Now, Studio Five has six full-time employees and ten part-time employees.
“In the next few years, we are still looking for more full-time employees. The company is a creative industry and we need workers who have the artistry, ingenuity and energy to do media production. We do not tie down our employees, we give them room to grow and improve. We have the utmost desire to groom our full-timers. We want our photographers, videographers, editors and designers to become producers and creative directors in the long run. I want them to become like me,” Mr. Rayden says.
Persistence And Keeping Track Of The Vision: Advice To Young Entrepreneurs
“No matter how low the tide is, just keep on swimming,” advises Mr. Rayden to young entrepreneurs. “Don’t give up. Persist.” “I was an employee in a bank and I was not happy with my job, even though the pay was good and my bosses were great. I wanted to put up my own company. My wife, who is very supportive of all my endeavours, asked me if this was the one I wanted to do. She urged me that if I had a vision for my company, I just need to do it. And so during that time, I was in a dilemma. I went soul-searching and I finally made my decision. Thus, I encourage all the young entrepreneurs to just move forward and make it work, despite of the challenges and trials.”
Entrepreneurs experience a lot of setbacks including finance and challenging clients. “In business, you can be rich now, but you will never know when your business will go bankrupt. And so, as an entrepreneur, you must keep on sourcing and sourcing. You also need to maintain good relationships with your clients. When you earn their trust, they can refer and recommend you to other potential customers and you begin to grow your network. So, it is basically getting a lot of trust from your clients and building a good rapport with them. Clients are your boss, always remember that,” Mr. Rayden adds.
Also, Mr. Rayden advises budding businessmen to keep sight of their vision for their companies. “The greatest fear I have is losing my vision for my business. A businessman should not lose track of where his company wants to be.” For Mr. Rayden, procrastination destroys the vision of most entrepreneurs. “Do not procrastinate. Procrastination is doing something you wanted to do yesterday, so that tomorrow never comes.”
Meanwhile, the successful businessman says that he looks up to three influential people, who continuously inspire him. “My father started his own business in 1991 also in the same line of business. During that time, I was always in his studio and saw the things he did for his company.Little by little, I learned the ropes of the business. He inspired me to pursue in this trade.
My brother Faeez is also a source of inspiration for me. He is a talented individual and he has a great vision and desire for success. We both put up this business, out of our passion in media production.”
Mr. Rayden also loves reading and many of his favorite books are about entrepreneurship. Among his sources of inspiration for his business is Richard Branson, an English businessman and investor. “Richard Branson’s vision towards his entrepreneurship is totally different from others. As an employee myself, before I started this venture, I always wanted him to become my boss. As a boss now, I want to be like him. I want to meet him someday.”
“I also had my share of frustrations and disappointment in this business. It was not a smooth journey all along. Some days, there will be major problems. Some days, there will great victories. I had a lot of sacrifices in the process. I sacrificed my savings during the start-up and I just borrowed equipment from other people, even my brother’s computer when I was starting,” Mr. Rayden reveals.
Time for his wife and child was the greatest sacrifice he had to give up. “In 2011, when my wife and I had a baby, I decided to work from home. For seven months, I spent time with my family while working at home.” Asked how he defines success, Mr. Rayden replies, “it’s not about being rich. It is about getting to where you are, where you want to be from nothing and then, ending up with something worthwhile. For me, success is just being happy of what you are now.”
For Mr. Rayden who started from nothing, contentment is the key to keeping up with a successful business and a happy life.
Studio Five Corp Pte Ltd1 Yishun Industrial Street 1 #08-35 APOSH Bizhub Contact: 63393738 Website: www.studiofivecorp.com